Published at 18/02/2021

Update - Weekly Summaries, series on Electronic Word of Mouth creation

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I hope your week went very well. I have a short update regarding my blog.

First of all, I would like to tell you, that my weekly summaries are going to appear on Mondays instead of Saturdays.

I am making this change to be able to cover the events from the whole week instead of events from just the working week.

Second of all, I would like to tell you, that in a 3 part series, I am going to cover Electronic Word of Mouth (eWOM) - the details and the big picture.

First part is going to be dedicated to eWOM Creation, second to eWOM Exposure, and third, and last is going to be about eWOM Evaluation.

Why do you want to read the series? It’s because the importance of Word of Mouth marketing is enormous in nowadays marketing, and the traditional WOM works in a different way than the electronic one.

Have a great rest of the week!